SEO friendly images

By admin | Uncategorized | Comments are Closed | 30 June, 2016 | 0

Image optimisation can increase exposure and decrease load times for your website, resulting in better SEO rankings. Websites with images not only improve the user experience but bring in organic traffic via search engine image results. When adding images to your website, they need to be optimised accordingly. Here are some things to consider: File nameBe sure to use descriptive keywords in the image file names as search engines will search for keywords within your image file names. The file name should be the main subject of the image. Alt tagsWhen a browser cannot read the file name, the alternative text will be displayed to ensure that no information or functionality is lost. Be sure to add alt tags which contain your SEO keyword and describes the image. Using alt tags helps to achieve better website rankings as associating keywords..

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SEO proof blog posts

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Optimising your blog posts helps to ensure your posts have the best chance of being found, read and shared by your target audience while improving your page’s ranking on search engine results pages (SERPs). SearchRead more
Understanding home equity

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A home’s equity is the difference between the market value of the property and the amount the owner still owes on their home loan. For example, if the home is worth $800,000 and the homeownerRead more
Tips for achieving success from scratch

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The financial power and freedom that comes from being a successful business owner can be enough to entice anyone to take on the financial risk of starting up a business. But growing a successful businessRead more
Transition to retirement (TTR) changes

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With the Federal Government’s proposed changes to the transition to retirement (TTR) pension to take effect from 1 July 2017, those with existing arrangements should review them to avoid any adverse impact on their retirementRead more
Claiming tax offsets and rebates

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Tax offsets (also known as ‘rebates’) can directly reduce the amount of tax payable on a person’s taxable income. While claiming certain tax offsets can reduce a person’s tax payable to zero, on their own,Read more
ATO develops safe harbour for car fringe benefits

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The Australian Tax Office has recently collaborated with industry representatives to develop a safe harbour for car fringe benefits. A safe harbour is a guideline that allows Australian businesses to make use of an efficientRead more
Five ways to increase engagement on Twitter

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Twitter is a valuable marketing tool for small businesses wanting to expand and maintain their reach to online audiences. However, the true value of the social platform lies in its engagement; unless users are actuallyRead more
Lenders’ mortgage insurance

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Lenders mortgage insurance (LMI) is a common type of insurance used by individuals who don’t have a large enough deposit to buy a house but would still like to enter the property market. LMI isRead more