Understanding a sudden drop in rankings

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Understanding a sudden drop in rankings

By admin | Uncategorized | Comments are Closed | 23 June, 2016 | 0

A sudden and distinct drop in rankings may seem alarming at first but fortunately fluctuating rankings can easily be reversed. Web rankings can fall for various reasons including the following: Google updates: As Google works on improving their search algorithm hundreds of times each year, you may experience a drop when Google makes an update. To ensure your website does not get affected by these updates, follow the Google Webmaster guidelines and engage in white hat SEO practices. Poor inbound links: The quality of your links are more important than the quantity. Harmful inbound links include: links from link farms or link directories with no useful content, links from sites with explicit or spam content, broken links and irrelevant non-industry related links. Keywords: Your business’s keyword strategy may need to be revised. Ensure your content is optimised for long-tail keywords..

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