Misleading conduct on social media

Home Uncategorized Misleading conduct on social media

Misleading conduct on social media

By admin | Uncategorized | Comments are Closed | 23 June, 2016 | 0

Businesses are becoming increasingly dependent on social media as a marketing tool and way to interact with existing and potential customers. Although social media draws many benefits for businesses and customers alike; social media needs to be treated like traditional forms of advertising in that comments and opinions are not false, misleading or deceptive. Business owners are responsible for the content on their pages, irrespective of who published it. Consumer protection laws apply to social media in the same way they apply to any other marketing activities. The Australian Competition and Consumer Commission (ACCC) may require businesses to substantiate any claims that may be false, misleading or deceptive on their social media pages. To avoid breaching any consumer protection laws, business owners should consider the following: Do not allow misleading claims in commentsBusiness owners are accountable for the posts and..

No tags.

SEO proof blog posts

By admin | Comments are Closed

Optimising your blog posts helps to ensure your posts have the best chance of being found, read and shared by your target audience while improving your page’s ranking on search engine results pages (SERPs). SearchRead more
Understanding home equity

By admin | Comments are Closed

A home’s equity is the difference between the market value of the property and the amount the owner still owes on their home loan. For example, if the home is worth $800,000 and the homeownerRead more
Tips for achieving success from scratch

By admin | Comments are Closed

The financial power and freedom that comes from being a successful business owner can be enough to entice anyone to take on the financial risk of starting up a business. But growing a successful businessRead more
Transition to retirement (TTR) changes

By admin | Comments are Closed

With the Federal Government’s proposed changes to the transition to retirement (TTR) pension to take effect from 1 July 2017, those with existing arrangements should review them to avoid any adverse impact on their retirementRead more
Claiming tax offsets and rebates

By admin | Comments are Closed

Tax offsets (also known as ‘rebates’) can directly reduce the amount of tax payable on a person’s taxable income. While claiming certain tax offsets can reduce a person’s tax payable to zero, on their own,Read more
ATO develops safe harbour for car fringe benefits

By admin | Comments are Closed

The Australian Tax Office has recently collaborated with industry representatives to develop a safe harbour for car fringe benefits. A safe harbour is a guideline that allows Australian businesses to make use of an efficientRead more
Five ways to increase engagement on Twitter

By admin | Comments are Closed

Twitter is a valuable marketing tool for small businesses wanting to expand and maintain their reach to online audiences. However, the true value of the social platform lies in its engagement; unless users are actuallyRead more
Lenders’ mortgage insurance

By admin | Comments are Closed

Lenders mortgage insurance (LMI) is a common type of insurance used by individuals who don’t have a large enough deposit to buy a house but would still like to enter the property market. LMI isRead more