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Building your customer base on a budget

    Home Uncategorized Building your customer base on a budget

    Building your customer base on a budget

    By admin | Uncategorized | Comments are Closed | 23 June, 2016 | 0

    Businesses starting out will often be challenged by the need to generate brand awareness but with a limited marketing budget. Minimising costs will often be at the forefront of business owners minds with uncertain revenue and copious amounts of capital expenditure; marketing is unlikely to be a top priority. However, new businesses need brand exposure in the early stages as potential customers or clients are unlikely to just appear. Here are some ways business owners can cost-effectively create awareness: Social mediaMany small businesses are reluctant to use social media. Whether they are “time-poor” or “confused” by social media, there are ways to get involved without hassle. Social media could take as little as a few minutes each day and can be delegated to a staff member who is confident with using different social platforms. Businesses selling tangible products can take..

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