Quick and simple LinkedIn tips for businesses

For businesses looking to promote their online content, LinkedIn is the place to be. With around 414 million users, it’s full of active working professionals, providing plenty of opportunities for a business’s content to reach a wider audience. However, it also means that it can be tough for smaller businesses to stand out in the crowded news feed. Increasing reach and engagement on your business’s LinkedIn page can take a lot of trial and error. For those looking to make an immediate impact on their performance, start with these three quick and easy tips. Use large imagesUsing images on social media improves the effectiveness of social media posts, which is particularly the case on LinkedIn. Adding large images to posts (as opposed to using a link’s thumbnail image) can substantially improve a post’s performance. Larger images draw more attention to..