Twitter is a valuable marketing tool for small businesses wanting to expand and maintain their reach to online audiences. However, the true value of the social platform lies in its engagement; unless users are actually engaging with your business’s tweets and content, you are wasting precious time and energy reaching out to people who aren’t listening or interacting with your brand. Here are five ways small businesses can maximise audience engagement on the popular social media channel:Share imagesOne of the best ways to make content on Twitter (and indeed, most social media platforms) stand out is to include an image in your tweet. Research has shown that Twitter users engage with posts up to five times more when images are included. Businesses should ensure that any visuals they include in tweets are directly related to the content shared. Keep your..