Optimising your blog posts helps to ensure your posts have the best chance of being found, read and shared by your target audience while improving your page’s ranking on search engine results pages (SERPs). Search engine optimisation (SEO) may sound complicated to beginners, however, grasping the basics of SEO is quite simple and easy to put into practice. Here are a few tips to improve your blog posts performance: KeywordsKeywords are the words and/or phrases readers will search for to find information on specific topics. Aim to use keywords throughout your blog posts without compromising user readability. Although, adding relevant keywords to your text is helpful; it is more important to focus on the quality of the content rather than the targeted keywords. Adding too many keywords in an attempt to improve SEO is considered “keyword stuffing,” which will actually..